ESPN COLLEGE GAMEDAY TOUR | 2014 - 2019
Coca-Cola has been a sponsor of ESPN College GameDay for many years, and in that time we enhanced the experience for the fans through the “Refresh Section” or “Section Zero” (depending on the year). We also created custom cans & cheer gear for the students (foam fingers, cups, hats, shirts), promoted through social media, and integrated retail activations.
